MISSION
Russo Advocation is a completely pro bono, full service advertising and communication resource dedicated to helping some inspiring non-profits level the playing field of life.
Russo Advocation donates their strategic and creative thinking so a few non-profits can receive more awareness, recognition and funding.
OUR COLLECTIVE CAUSE RELATED WORK
Collective Work
Case Studies
Documentaries
Mini Documentaries
Never Give up
VISIT THE HEROS WE PROUDLY SERVE
NOTHING MORE TO PROVE.
MUCH MORE TO GIVE.
Russo Advocation is a collection of some of advertising’s most experienced, awarded and successful people—AI innovators, designers, advertising strategists and creatives. All picked from the very top of the ad industry. All uniquely versatile in their skill sets. All who have built major global brands and solved major challenges for some of the most well-known brands on the planet.
These are people who have achieved at the highest level and now want to give something back. Cliché? Not from this group. This group is putting their money where there heart is.
THE ADVOCATES.
Rich Russo / Founder / Writer / Creative Director
“Let’s face it, our talent has the power to change the trajectory of people’s lives. That market shouldn’t be cornered by money. People doing good in the world need our talents to help make the world a better place. What we get in return is immeasurable by monetary standards.”
Who Do They Think They Are?
Rich has led agencies of every size to success. Most recently, he was President and Chief Creative Officer of Arnold NY. The agency grew from 30+ people to 175 in record time and won gold twice for Mid-Size agency of the year. He has won every meaningful award including a rare advertising Emmy. Was voted one of AdAges Best and Brightest. Rich is a proud and very active board member for the Coalition For The Homeless and for 16 years has produced an enormous amount of meaningful, award-winning work for them.
Chris Franklin / Editor and Founder
Of Big Sky Edit.
“You can talk about doing good in the world or you can do it. Big Sky is going to do it with some great, talented longtime friends. In our business it doesn’t get better than that.”
Chris is undoubtedly considered one of the best film editors in the business. His award winning work that crosses over from major advertising brands to movies can be seen below.
Please enjoy it. Big Sky Edit
Larry Silberfein
“Doing good in the world. It’s so easy to say. But it’s in the ‘doing’ that is actually means something. It’s in the rolling up the sleeves. Puttin in the time. For selfish and selfless reasons, I want to say, I’ve done good in the world.”
Raul Pina, aka Rocky
“I’m proud to be on this great team of professionals. I’ve known them all for a long time and when it comes to giving back to people who need help in the world, they truly walk the walk. They always have.”
Larry and Rocky have been a team for many years and many award shows. They have conquered the competitive landscape of brands such as Volvo, Royal Caribbean, Microsoft, Intel, New Balance, Universal Theme Park and CBS News to name a few—very few.
Larry is a true writers’ writer. In addition to Bedtime Theatre, his award-winning, podcast for Goodnights Diapers, Larry has written a number of short stories and is currently working on his MFA in writing at Sarah Lawrence.
Enjoy Larry’s work here
Rocky is a highly awarded art director in both general market and the Hispanic market. To call him a mere art director is marginalizing his prolific creative reputation. Rocky is a born idea generator bringing ideas using every nook and cranny of the universe as his palette.
Enjoy Rocky’s work here
John Colquhoun / Creative Director / Art Director / Illustrator
“Selling pizza and financial products can be fun and rewarding, but some of the most fulfilling and gratifying experiences I’ve had in advertising have been working with clients who had a vision for helping people and the communities they serve. I am pleased to be a part of this group of talented professionals at Russo Advocation, contributing their time and talents to clients doing exceptional work for some great causes.”
John has created major award-winning campaigns for brands including American Express, AT&T, The ASPCA and PepsiCo. For American Express, John and his partner brought Jerry Seinfeld to Amex and created one of the most pivotal campaigns in Amex history. For Little Caesars, John not only created their commercials but created and illustrated the “Pizza! Pizza!” character, which has remained an iconic part of their brand for decades. John’s wide creative skill-set includes humorous illustrations, cartoons and animations.
Enjoy John’s Work
Rick Knief and The Table Of Content
“The right story doesn’t just raise awareness or inform people. It moves them to care and inspires them to act.”
Rick and John Colquhoun have worked on projects together for years. A multi-talented, award-winning Creative Director/Art Director, Rick has been a pivotal player for such great and global agencies like Ogilvy & Mather and FCB. His talent, drive and compassion has earned him some lasting client relationships. Rick opened a successful and innovative creative content production company called The Table Of Content where his many incredible skills are in every frame of the work. Rick is a great director of beautiful stories, a producer, art director and writer.
Enjoy the work of Table Of Content here
Noah Workman / founder of cQuenced
“The groups doing the most good almost always have the least help telling anyone about it, and that's a problem I know how to solve.”
Noah has been working with content and AI since 2019, building systems that turn one great idea into hundreds of finished, on-brand, compliant pieces. He and Rich have made award-winning work together before at Arnold, earning a PR Daily award. Noah's work has taken home a Webby and he's built video and content systems for Walmart, HP, GE, Microsoft, and L'Oreal. His company, cQuenced, turns an organization's existing video library into short, compliant stories for social, sales, awareness, and fundraising. For a non-profit, that's years of untold stories now ready to be heard. Ask us.
See the brilliance of cQuenced
Elise Reichard Lead Strategist
“Excited to lend my time to Russo Advocation and help get New Yorkers dancing and learning about the neighbors who make this city what it is.
I can’t express how meaningful it is to me to work with an organization that is here to do good, no strings attached.”
Elise grew up between Michigan and New Jersey and still thinks of herself as a Midwesterner at heart, even after spending nearly half her life in New York. Her career has moved across CPG, retail, insurance, and wellness brands, and between traditional agency networks and startup environments. But the question underneath her work has stayed the same: what shapes the way people think, choose, and behave? She studied Anthropology in college, and that lens still shapes how she approaches strategy — paying attention to the small motivations behind bigger cultural shifts, whether they are showing up online, in culture, or in long-standing patterns of behavior. Outside of work, Elise is usually at a dance class, catching a show in Brooklyn, or updating her Letterboxd.
Lauren Turner Chief Strategy Officer
"I've been hungry to find a way to apply my experience and skills to work that will make a meaningful difference in the world and I'm thrilled to have that opportunity with the deeply talented team at Russo Advocation."
Lauren Turner is a strategy leader with a long list of partnerships with iconic brands. For her, strategy is never simply a bunch of set-up slides atthe front of a deck - it's about the magic that turns information into inspiration to define the heart of a brand and how it engages and motivates the people it serves. She is thrilled to turn that lens to the incredibly meaningful causes supported by the team at Russo Advocation.
Eric Thompson / Honeymix Audio,Sound Design Studio
"We are honored and excited to put our skills to use to help create some good in the world...looking forward to working with Rich and the amazing team he has assembled!”
Simply put, Eric and his folks at Honeymix have always been the most premium sound experts in advertising. The links to their work will more than prove that. Eric and everyone at Honeymix share a culture of obsession to their craft. That obsession to always \strive for perfection is what makes the work better and creative directors ecstatic. With Mary Tomasiewicz running everything Honeymix like a swiss watch,they've become the go-tto Audio house for those creative directors who know perfection when they hear it.
Brian Tierney Chief Executive Officer
“When there’s an opportunity to help our community or the underserved in the world, Brian Communications will be there with our heart and skills to help. It’s a real part of our culture. When I saw what Rich and his team were doing with this unique model for pro bono work, I called and said, “How can we help?”
Rich and I were great and successful partners and now we get to work together again for the greater good. I couldn’t resist.”
Brian Tierney is the former CEO and Publisher of The Philadelphia Inquirer. He was CEO of Tierney & Partners and is the founder and CEO of Philadelphia's renowned problem solving, strategic agency, Brian Communications.
Besides the endless optimism they bring to every assignment, Brian and his agency will bring their strong strategic Media Relations and Public Relations talent to the causes inside Russo Advocation. Those disciplines are absolutely critical to helping non-profits be seen, understood and known by their many different audiences-- the masses,the politicians and donors.
For a taste of their, "Nothing is Impossible" attitude, see their link and the 7 minute story of how they handled the Pope's complex 3 day visit to Philadelphia. It will inspire you to say the least
WHY? BECAUSE WE CAN.
Our Goal is not to seek out more pro bono clients. We're going to focus on helping our 3. And do it well.
Our real goal is to inspire the thousands of other very talented and experienced advertising / marketing professionals with a new and unique model, designed to offer the underdogs and underserved a much better shot at leveling the playing field of life. Imagine if thousands used this model to take on 2 or 3.
Hopefully, many others will follow our lead and do it for the same reason we are.
Because we can.
Thank you for your time here. If you’d like to put your talent, time or skills toward a little world betterment just reach out to our clients directly at their sites above. Or email us.
If we can help you help others, we’ve had a pretty good day.
Thank you from the team at Russo Advocation.
